Privacy Policy

Last updated: 01 May 2026

Gurii ("we", "our", "us") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal data when you visit our website or make a purchase. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Gurii is a trading name of a UK-based online retailer. For data protection queries, you can contact our Data Protection Officer at:

2. What Information We Collect

We may collect and process the following types of personal data:

• Identity & contact details: name, email address, shipping/billing address, phone number.
• Order information: products purchased, payment status, delivery preferences.
• Technical data: IP address, browser type, device information, and browsing behaviour (via cookies).
• Communication data: messages you send through our contact form or customer support.

3. How We Use Your Data

We use your personal data for the following purposes:

• To process and deliver your orders.
• To communicate about your order, account, or customer service inquiries.
• To send marketing emails (only if you opt in – you can unsubscribe at any time).
• To improve our website and customer experience through analytics.
• To comply with legal obligations (e.g. tax, fraud prevention).

4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

• Contract: Processing your data to fulfil an order.
• Consent: For marketing emails and non‑essential cookies.
• Legitimate interest: Improving our services and preventing fraud.
• Legal obligation: Keeping records for tax and regulatory purposes.

5. Cookies & Similar Technologies

Our website uses essential cookies to function (e.g., session, basket). We also use analytics cookies (like Google Analytics) to understand how you interact with our site. You can manage your cookie preferences through your browser settings.

6. Data Sharing & Third Parties

We do not sell your personal data. We may share information with trusted service providers who help us operate our business, such as:

• Payment processors (Stripe) – for secure transactions.
• Delivery carriers – to ship your orders.
• IT and hosting providers – to keep our website running.

All third parties are contractually obliged to protect your data.

7. Data Retention

We keep your personal data only as long as necessary. Order records are retained for 6 years for legal/tax reasons. Marketing consent data is kept until you withdraw consent.

8. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request erasure (“right to be forgotten”) in certain circumstances.
• Restrict or object to processing.
• Data portability – receive your data in a structured format.
• Withdraw consent at any time (for marketing).

To exercise any of these rights, please email privacy@gurii.co.uk. We will respond within one month.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, or destruction. Our website uses HTTPS encryption.

10. Changes to This Policy

Any updates will be posted on this page with a revised “Last updated” date. Please check back periodically.

11. Complaints

If you feel we have not handled your data correctly, you can contact us first. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.